Your events, plans and reminders live on your device. We don't keep a copy on our servers.
We never sell your data, and we don't track you across other apps or websites for advertising.
A few features need to send specific data to trusted service providers to work — for example, scanning an image to pull out an event, or working out your travel time. Details below.
NeverLate has paid plans. Payments are handled by Apple, so we never see your card or payment details.
There is no account and no sign-up. Deleting the app removes its local data; calendar entries already shared with Apple Calendar may remain there until you remove them.
This policy explains what NeverLate (“the app”, “we”) does with your information. This app is made by NeverLate. If anything here is unclear, email us at neverlatesupport@gmail.com.
What stays on your device
Almost everything. The events you add, the calendar entries you import, your timelines, reminders and settings are stored locally on your iPhone. We do not upload them to a NeverLate account, because there is no NeverLate account.
Calendar access
If you allow it, NeverLate reads events from the device calendars you connect so it can show and plan around them. Reading is enabled per calendar. You can separately choose a calendar where events you create in NeverLate are copied, and you can allow NeverLate to edit or delete events in a particular calendar. Shared categories are written as a visible NeverLate tag in the calendar event's notes. If you choose to transfer reminders to NeverLate, the app temporarily removes supported alarms from the source calendar event, stores a local copy, and restores them when the transfer is undone.
Where some data goes, and why
To make certain features work, the app sends limited data to the service providers below. Each is used only for the purpose listed.
Scanning an image for an event — when you add an event from a photo or screenshot, that image is sent to our event-extraction provider (Google Gemini) to detect the date, time, place and other details. Where possible, parts of this happen on your device using Apple's on-device text recognition. Images are processed to read the event and are not used to build an advertising profile.
Travel times, directions, place searches and parking — when you plan a trip or search for a place, your search, location and the relevant addresses are sent to Google Maps / Places / Directions to return results, estimate how long it takes to get there and find nearby parking. Google's app software may also process a device identifier and technical usage, performance and crash information to operate and improve these services.
Backend processing — some of the above is routed through Firebase (Google) cloud services that we use to run the app's processing.
Usage analytics — we use PostHog (hosted in the EU) to understand how the app is used — which screens are opened and which features are used — so we can improve it. This is our own product analytics, not advertising tracking.
Google Ads conversion measurement — we use Google Analytics for Firebase to measure whether our own adverts lead to an install or a small set of actions in NeverLate, such as creating an event, starting a trial, allowing notifications, or completing a purchase. Google may process an app-installation identifier, device and app information, approximate region, session information, and those limited actions for analytics and advertising measurement. NeverLate does not send event titles, locations, dates, images, feedback, or other free text through this service. The app does not collect Apple's advertising identifier, advertising personalisation is disabled, and this is not used to track you across other companies' apps or websites.
Apple Ads attribution — if Apple reports that an install came from an Apple Search Ads campaign, the app may send campaign attribution details (such as campaign, ad group or keyword identifiers) to PostHog so we can measure which of our own App Store adverts led to installs. We do not use this to track you across other companies' apps or websites.
Subscriptions and purchases — NeverLate offers paid plans (monthly, yearly, or a one-time Lifetime purchase). Payments are handled entirely by Apple's App Store, so we never see your card or payment details. We use RevenueCat to check and manage your subscription status. RevenueCat receives the App Store purchase record (what was bought and when), linked to a random, app-generated ID — not your name, email or Apple Account — and we use it only to unlock and restore the features you've paid for.
Calendar — to read and plan around connected events and, only where you enable the relevant calendar controls, copy, edit or delete calendar entries and transfer their supported alarms.
Location — to work out travel time from where you are and find parking. Used when you're planning a trip.
Photos — for images you choose to scan and, if you turn on Snap to Calendar, to notice newly added screenshots that may contain event details.
Notifications & alarms — to remind you at the right moments, including must-not-miss alarms you set yourself.
You can change any of these any time in the iOS Settings app. If you turn one off, the related feature simply won't run — the rest of the app keeps working.
What we don't do
We don't sell or rent your personal data.
We don't track you across other companies' apps or websites for advertising.
We don't require an account, a login, or your email to use the app.
Keeping and deleting your data
Data stored only inside NeverLate is removed when you delete the app. Calendar entries that NeverLate copied, edited or tagged live in your chosen calendar service and may remain there after the app is deleted; remove them in your calendar app if you no longer want them. Information sent to the providers above is kept only as long as needed for the stated purpose and under their policies. To ask us to identify or delete analytics data associated with the app's generated identifier, email neverlatesupport@gmail.com. You can withdraw calendar, photo, location and notification access at any time in iOS Settings.
Children
NeverLate is not directed at children under 13, and we don't knowingly collect their personal information.
Changes to this policy
If we change how the app handles data, we'll update this page and the “last updated” date above.